In the spring of 2019, I started a 100-day project on Instagram titled #Brandingblocks. For 100 days, I deconstructed the iconic assets of 100 brands, then reconstructed them into an identical format: cubes. The purpose of this project was to reveal the value of a brand’s visual identity system and to reveal the brands’ inherent equity. The 100 brands were primarily selected from Interbrand's 2018 Best Global Brands Ranking. Some of the best Chinese brands are also listed in my works.

© 2019 by Yunke Xiao