Visual Design & Brand Strategy

My name is Yunke Xiao, a graphic designer and brand strategist at Chermayeff & Giesmar & Haviv, originally from Beijing.

Before studying in the U.S., I attended the Southwestern University of Finance and Economics, one of China's top business schools. While studying business, I discovered my passion for graphic design. I decided to switch my major at the end of my sophomore year and enrolled in the School of Visual Arts where I graduated with a Master of Professional Studies degree in 2019.

After years of exploring the fields of design and business, I have devoted myself to the visual branding industry, where I can maximize my strengths and experience in both the design and business.


2018 - 2019

2015 - 2018

BFA Design

School of Visual Arts,

New York

MPS Masters in Branding

School of Visual Arts,

New York


Ambassade de France en Chine

Animals Asia Foundation


Chengdu Bear Rescue Centre


Corus International

Discovery Group


Embassy of the Kingdom of the Netherlands in Beijing

Embassy of Switzerland in China

Panda Global

U.S. Olympic and Paralympic Museum