Visual Identity

Amaze is an enterprise dedicated to providing hedge maze services for parents and children in public parks, botanical gardens, and zoos. In order to bring out the brand’s identity, I designed the unique shape of Amaze’s logo by simplifying the physical appearance of the hedge maze.

With the help of the candy-colored palette and the rounded-corner typeface, the visual identity of Amaze’s branding will bring parents and children more of a cordial feeling.

© 2019 by Yunke Xiao