Amaze

Visual Identity

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Amaze is an enterprise dedicated to providing hedge maze services for parents and children in public parks, botanical gardens, and zoos. In order to bring out the brand’s identity, I designed the unique shape of Amaze’s logo by simplifying the physical appearance of the hedge maze.

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With the help of the candy-colored palette and the rounded-corner typeface, the visual identity of Amaze’s branding will bring parents and children more of a cordial feeling.

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