CKGSB: 2017 Women in Leadership Forum

Visual Identity

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Cheung Kong Graduate School of Business is one of the most prestigious business schools in China. In 2017, CKGSB and UN Women jointly organized the first Women in Leadership Forum in China, which required the creation of a representative visual symbol of the iconic campaign.


My design concept is to embody the concept of women and leadership through the simplest visual images. I chose the Chess Queen’s piece image, and rendered it in the reflective lipstick material. The solution won the competition within the studio and was picked by the client. The Queen’s chess piece has been used in subsequent Women in Leadership Forums in 2018 and 2019.

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Cheung Kong Graduate School of Business

LAVA Beijing

Project Release Date:

Creative Direction:
Céline Lamée

Creative Concept Development:
Yunke Xiao

Design and Production:
Yunke Xiao, Romain Fontaine,
Joséphine Hakim, Sasha Fominskaya