discovery+

Logo, Identity

The broad holdings of the Discovery parent company include beloved brands such as Food Network, ID, Animal Planet, HGTV, TLC, Travel Channel, Oprah Winfrey’s OWN, and Eurosport, as well as the namesake Discovery Channel. Broadcast in over 220 countries and territories in over 50 languages, the various Discovery brands account for 25% of paid television viewership. discovery+—the new direct-to-consumer streaming service launched in 2021—offers familiar beloved content as well as exclusive original programming from the brands across the portfolio.

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In order to mark the breadth of the new platform, a new bold symbol was created for discovery+. The silhouette is a strong geometric D combined with a circle: a pared-down reference to the historic Discovery identity, giving the new brand an independent yet meaningful image. The candy-colored spectrum stands out from other media brands, appropriate for a diverse offering under discovery+ — Stream what you love.

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"The discovery+ symbol evokes our iconic identity while bringing it into the future for new audiences of millions around the world."

-David Zaslav, President and CEO, Discovery, Inc.

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Client:
Discovery+

Agency:
Chermayeff & Geismar & Haviv

Project Release Date:
2021

Creative Direction:
Tom Geismar, Sagi Haviv

Project Management:
Mika Owens

Design:
Yunke Xiao, Art Beach, Ben Hickey, Scott Ahn, Jeehye Yim, Yoske Mitsui