U.S. Olympic and Paralympic Museum

Logo, Identity

Dedicated to celebrating the nation’s Olympic and Paralympic athletes, their histories and achievements, the United States Olympic & Paralympic Museum is set to open in 2020. The Museum is located at the foot of Pike’s Peak in Colorado Springs, CO home to the United States Olympic & Paralympic Committee and the Colorado Springs Olympic & Paralympic Training Center.

An innovative 60,000 square-foot building was designed by Diller Scofidio + Renfro to house the museum, with exhibition design by Gallagher & Associates. The Museum features truly inclusive accessibility throughout the exhibit halls, which spiral around a central light-filled atrium and offer panoramic views of the mountains beyond. The building’s façade is notable for its 10,000 diamond-shaped panels, no two identical.

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The visual identity for the new Museum takes its colors from the Olympic rings, its stripes from the American flag, and the diamond silhouette from the building’s façade. Together the symbol suggests an abstract flame. While alluding to these familiar elements, the design is a completely original image, giving this major new institution its own independent identity. The dynamic, colorful symbol is balanced by a refined, elegant wordmark, stacked to give equal weight to each important element of the name.

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"The U.S. Olympic & Paralympic Museum’s logo represents a blend of old and new. The Museum merges the tradition of the Olympic and Paralympic Games with modern state-of-the-art technology to tell the history of the movements and Team USA athletes in a compelling way and this logo is reflective of that balance."

-Chris Liedel, CEO of the United States Olympic and Paralympic Museum

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Client:
The United States Olympic and Paralympic Museum

Agency:
Chermayeff & Geismar & Haviv

Project Release Date:
2020

Creative Direction:
Tom Geismar, Sagi Haviv

Project Management:
Mika Owens

Design:
Yunke Xiao, Art Beach, Ben Hickey, Scott Ahn, Jeehye Yim, Yoske Mitsui