Cancer Treatment Centers of America is one of the largest networks of comprehensive cancer care hospitals, facilities, and clinics in the United States, so when they launched an online marketplace for cancer care, the new venture was primed to become an important brand very quickly.
The new online service—with the SEO-optimized name CancerCenter. com—features a related product, CancerCompass, which is a personalized app to help each patient find practitioners, track appointments and treatments, and manage their experience.
Together with naming, positioning, and strategy from Brand Federation, we created a visual identity for the new venture with its two related names. The symbol combines references to a compass rose, hearts, and a flower in an overall impression of compassion and hope. To be launched in Fall 2020.