Dessart

Visual Identity

Dessart is a platform-based designer desserts brand to bridge creative talents

for food and desserts with marketing demands from enterprises and individuals.

Dessart wants to design its business structure base on customers, therefore, they’ve categorized their customers into two different groups: customize service customers and non-customize service customers. By professionalizing both customer departments, they are aiming to provide the utmost quality of products and services to their customers. As for the design of the brand’s visual identity, it employs a multi-logo form by filling the shape of the geometric logo with designed patterns. Which indicates their love for the diversity of food arts.

By signing the contracts with freelance designers, the in-house design team

would transfer designs from customized products to commercialized products

in order to provide each customer with the best quality products.

© 2019 by Yunke Xiao