IEGOT Network Corporate VI design was my first design project when I started to work as a freelance designer in 2014, while I was still in Business School in China. With intense interest and curiosity about branding and visual identity, I formed a team with two individuals who shared the same passion for design but were not from a graphic design background. At the time, we were looking for any chances to showcase our “designing talents”, and eventually we were lucky enough to gain the support of a company founded by my mother’s childhood classmate. We got the rare opportunity to redesign the brand for this wireless internet hardware company.
I assumed the role of a visual designer in the team who was responsible for the designing of the company LOGO and VI applications while assisting Preston Wong with communication with IEGOT Technology, to ensure that our visual design would not conflict with the company’s corporate philosophy. Among the team, Xiaoxi Chen is my high school classmate, an industrial design student who is a graphic design and illustration enthusiast. Chen and I were both working on the visual design for IEGOT Technology’s visual identity while he was also the designer of the Chinese typeface for the company’s new LOGO. Preston Wong, another team member, he is my college roommate from Business School. He assumed the role of Project Manager for IEGOT Technology, where he was responsible for communicating with clients. Very much like Steve Jobs, Wong has this keen sense for design, he provided both Chen and I invaluable insights and suggestions on our design ideas.
The main body of the corporate’s new logo is two horizontally opposed 5.8G wireless transmissive antennas that have been transformed, and the middle horizontal represents the connective network. The shape of the design is merely two transmissive antennas that establish the connective network, the company’s main product’s image became abstract after various transformations including adding the combination of right-angled shapes and rounded corner shapes while maintaining the same design concept. The sky blue color of corporate VI is in line with the properties of a newly emerging technology company.
Looking back at the designs we created at the time, maybe we couldn’t necessarily call them branding designs because we spent most of our time and focus on visualization, which resulted in deficiencies in the branding strategy. However, this was our first branding design project that we worked together on, and it had a profound impact on all of us. After the project, I realized my true passion was with graphic design, and eventually decided to leave Business School and came to the United States in pursuit of my true passion. Xiaoxi Chen is currently a graphic designer who designs illustrations and visual elements for media companies. Preston Wong is now a project manager for an internet-based financial start-up company, and to this day we still have discussions on design possibilities for various visual-based user experience projects that he oversees.