Branding & Visual Identity

SheTV is an OTT streaming service designed for Gen X Moms. With a history of being ignored by brands despite her high purchasing power, we realized this white space.

Furthermore, Gen X Moms' unique need states in which she's dealing with endless responsibilities that she tries to plug into her highly scheduled life — allowed us to envision a platform thoughtfully and exclusively for her.

© 2019 by Yunke Xiao