Branding & Visual Identity

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SheTV is an OTT streaming service designed for Gen X Moms. With a history of being ignored by brands despite her high purchasing power, we realized this white space.

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Furthermore, Gen X Moms' unique need states in which she's dealing with endless responsibilities that she tries to plug into her highly scheduled life — allowed us to envision a platform thoughtfully and exclusively for her.

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Masters in Branding Program at the School of Visual Arts

Project Release Date:

Creative Direction:
Yunke Xiao, Ali Kearney, Charmie Shah

Art Direction:
Yunke Xiao, Ali Kearney, Charmie Shah

Brand Strategy:
Ria Knapp, Malavika Rao

Concept, Design and Production:
Yunke Xiao, Charmie Shah, Ali Kearney, Ria Knapp, Malavika Rao