Stella

Packaging & Visual Identity

Stella is a Greek brand primarily focuses on the production of sauces such as marinara, honey, and olive oil. The brand’s targeted audience is young people who enjoy a quality life and are interested in the lifestyle of the Mediterranean. Therefore, during the design of the packaging, I chose to use sanserif with both modern minimalism and traditional Greek typefaces and glyph-shaped fonts to bring out more of the Mediterranean feeling. I chose a simple three-color for my color palette. I used different color fonts that corresponded to the color of different sauces and present them in a beige background, in order to present a simple fashion statement. Each of the packages will match the color of the sauce so it will help customers to better identify the products they need.

© 2019 by Yunke Xiao