The Warm Mug

Visual Identity

Interior with people.jpg

The Warm Mug is a small coffee shop in Queens, New York, known for its coffee quality and minimalist shop design. During the branding design for The Warm Mug, I tried to bring the brand’s name visually to the audience through its logo — hands holding a warm cup of coffee.


In color palette, the color brown and white instantly popped into my head. Brown as the natural color for coffee and white will showcase the simplicity of the cafe. I selected handmade kraft paper as the packaging material due to its color and quality and tried to bring out the message that The Warm Mug is recognized for its top quality and handmade products.